Route 99 Hawaii’s #99ActsofAloha campaign had a simple mission:

To deliver awards to individuals or organizations who were nominated by their peers for sharing aloha daily. What started out as our lifestyle brand simply mailing out stickers to the 50 states had developed into something more significant than even its previous campaign of collecting cap-wearing photos from 99 nations.

Nominations were collected between August – December of 2019. Ninety-nine awards were documented — with the vast majority of them being hand-delivered or mailed out to the neighboring islands or the mainland. Awards were accompanied with a hand-written card explaining why they had been nominated. Some were short: one or two sentences. Some were paragraphs long.

I delivered awards to Laie — where fresh food was being handed out from a family’s garage; drove to Pokai Bay (on the Leeward side) — where stand-up paddle lessons were free for the public; visited six schools ranging from an elementary classroom to a charter school slated to open in the Fall; mailed awards to three neighbor islands, a dozen mainland states and two Anglo-speaking nations. This is the first in a series of articles for Makai Magazine, submitted monthly, that will share some interesting trends I observed.

I will note, up front, that one of the most refreshing observations was
that our Award Recipients were young and old, conservative and liberal, female and male, as were the nominators themselves.  One other obvious reaction I saw was just how meaningful it was to recognize another human being for their making a difference in someone else’s life. I hope you enjoy this series!

Here is teaser of what’s to come!
  • APRIL Focus:
    Don’t Know where to start giving? Community-based organizations matter!
  • MAY Focus:
    On how saying mahalo to family & friends is always powerful!
  • JUNE Focus:
    Conservation Goals: from one bucket to an entire mountain
  • JULY Focus:
    The Profundity of Lacking the Basics: Food & Health
  • AUG Focus:
    Business Profits that have scant to do with Revenue
  • SEPT Focus:
    Educators educating outside of the textbook
  • OCT Focus:
    Serving the Under-protected
  • NOV Focus:
    Special Focus on our Veterans
  • DEC Focus:
    The Simple Small Act of Kindness goes a long, long way

For more information on Route 99 Hawaii’s #99ActsofAloha, please visit:

For more information on Route 99 Hawaii, a lifestyle brand born on the North Shore of O’ahu, whose mission is to share aloha worldwide, one cap at at time, please visit: